Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News
CBS News  
The name Caitlin peaked in popularity in 1988, but after more than three decades, it's seeing a resurgence – likely thanks to Caitlin Clark. Mid-year baby name trends show the WNBA star isn't the only person influencing names, so are other athletes, actors and movie characters, according to BabyCenter, which has analyzed naming trends for the past 20 years...The name Zendaya is up this year and has been steadily increasing since the release of "Dune: Part Two" in March.
Morningstar  
"Our goal is to foster a healthcare environment where every patient feels seen, respected, and well cared for," said Steve Leibforth, Managing Director, Castle Connolly. "This list of Top LGBTQ+ Doctors is designed to connect patients with physicians who not only excel in their medical fields but also bring a profound understanding of the specific health concerns and experiences of the LGBTQ+ community. We are also proud to introduce a new resource recognizing doctors who provide LGBTQ+ Affirming Care, further supporting patients in finding compassionate and safe healthcare providers."
HuffPost  
According to a new report from BabyCenter, “Bridgerton” names are having a moment in 2024...It turns out many “Bridgerton” character names are among the most popular ― including the latest season’s protagonist Penelope at No. 33 and Charlotte (who even got her own spin-off prequel in 2023) at No. 5...HBO’s “The Gilded Age” features Carrie Coon as a shrewd social climber named Bertha ― a name that has notably risen 700 places in 2024.
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